How the Seminole Tribe came to rock the Hard Rock empire

Founded in 1971 as memorabilia-filled cafe hangouts for cool-seeking baby boomers, Orlando-based Hard Rock International was purchased by the tribe in 2007 from British gaming and leisure company Rank Group Plc. For the Seminoles, the nearly $1 billion investment — one of the largest purchases ever by an American Indian tribe — was a play at going global.

Read more: HERE
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